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February 22, 2012

Charlotte Digregorio's Writer's Blog

If you read the comments after my post, “Writing a Book? Your Title Is Key,” you noticed that William Sheehan, one of my followers, asked me to address the topic of book covers. The Wall Street Journal once published, “You can’t tell—but you can sell–a book by its cover.”

I believe this is true from my experience of writing and publishing four titles. The cover of your book is a sales tool, just as much as its function is to protect the book. According to the Wall Street Journal, the average bookstore browser who picks up a book, spends eight seconds reading the front cover and 15 seconds reading the back cover. Of course, at first, the spine with the book’s title catches the browser’s eye, otherwise he wouldn’t have pulled the book off the shelf. The front cover with the title, perhaps a subtitle that further identifies the subject…

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